Terrafem
For all women's rights
Terrafem is a non-profit organization that works for women and girls' right to live without men's violence and dominance. With a helpline, protected housing, and counseling, Terrafem offers support and advice in 74 different languages.
The campaign "For all women's rights" targeted women with foreign backgrounds to inform them about their rights as women in Sweden and to increase awareness of Terrafem's existence.
As the films addressed a heavy topic, it was important to balance the seriousness with a warm and inviting visual expression. To increase the chance that as many people as possible would take the message to heart, we produced the film in five different languages - Arabic, Persian, Tigrinya, Ukrainian, and Swedish. The films were created with a direct address in each language, so that the message would resonate and feel personal.
Ad placement
Youtube & DOOH
Awards
Lovie Awards 2023 - Shortlist
Swedish Content Awards 2023 - Shortlist
Youtube Awards 2023 - Shortlist
Team:
Tobias Franzén, Project Manager
Frida Byström, Production Manager
Matilda Hansson, Creative
Johanna Andersson, Creative
Sara Wikström, Director
Erika Savander, Editing and Grading
Emma Andersdotter, Digital media specialist
Petter Bülling, Photographer
Georg Schierbeck, B-photographer
David Lebna, Gaffer
Hampus Kung, Sound Design & Mix
Sune Chee, Director, Editing and Grading
Jessica Da La Torre, HMUA
Katarina Ohlsén, HMUA
Bernardita Nunez, Head of Operations Terrafem
You have the right to be treated with respect.
No one is ever allowed to offend, ridicule, or harm you.
You have the right to hold your own opinions and express them.
You have the right to feel and think as you wish.
You have the right to your own finances.
You have the right to education, work, and deciding your income.
You have the right to decide what happens with your body.
You decide who, where, and when someone touches you.
You have the right to live safely.
You should not feel scared in your own home or anywhere else.
Neither your husband, father, nor brother can deny you these rights.
You have the right to a life free from violence.
Terrafem stands up for your rights!
The campaign resulted in 854,197 ad impressions and within two weeks it received 110,813 views with an average view time of 17 seconds.
New business